CAMPUS AMENITY

Campus visitors prefer hotel locations on, or within walking distance of, campus:

• Eliminate search for scarce parking
• Permit easy movement between multiple campus locations
• Allow immersion in student life atmosphere

Campus hotels benefit colleges and universities:

• Promote return trips by Alumni
• Leave prospective students and parents and faculty and administrative hires with lasting favorable impressions
• Permit more productive visits by those doing business with the college
• Generate goodwill with incidental visitors

SMART Hotels provide important campus amenities:

• Ease parking problems
• Guests' cars remain on-site while walking campus or riding hotel-issued bikes
• Opposite peak-demand times allows sharing of hotel parking spaces
• Additional campus parking may be incorporated into hotel project
• Conference facilities
• Accommodate strong demand for on-campus hotel rooms
• Serve visiting/commuting faculty and administrators
• Quality design, operation and green-building features reinforce image
• Hotel staff, website and cable links promote university
• Alumni association membership discounts
• First-priority booking for peak-demand dates (e.g., alumni and sporting events, commencement, etc.)

SMART Hotels are tailored to fit each site, campus + community:

• Intimate and service-oriented
• Unique boutique (not generic)
• Quality atmosphere and architectural character
• Complement existing context with appropriate setbacks, materials, scale and use